Undergraduate Honors Thesis
Multinational Corporations’ Approach to Corporate Social Responsibility in Developing Economies: A study of IKEA in India and TOMS in Haiti
This study investigates corporate approaches to Corporate Social Responsibility (CSR) in two developing economies – IKEA in India and TOMS in Haiti, using a qualitative research design focused on a case study. Drawing from the perspectives of the Stakeholders Theory, the study addresses three main questions: What impact does CSR have on communities in a developing economy and what different approaches can be taken? How do corporations utilize cultural marketing research to compliment CSR? In doing so, who do they collaborate with?
The study contributes to extending our understanding of varying CSR approaches and their impact on society by creating socially sustainable communities.
The study contributes to extending our understanding of varying CSR approaches and their impact on society by creating socially sustainable communities.
| juanitamorales_thesis.pdf |
International Marketing Plan - Chile
As part of the International Marketing course required for my major, my group was required to do a Marketing Plan on Chile, with a goal of introducing an affordable computer to the children's education system.
| marketing_plan_-_chile.pdf |
Gym Shark Marketing Plan
As part of the Marketing Management course required for my major, my group was required to create a Marketing Plan on a company of our choosing, including various marketing essentials such as SWOT Analysis, Executive Summary, Market Analysis, and more! We were also required to propose 10 marketing and advertising strategies to maximize sales
| gymshark_marketing_plan_final.pdf |
